
Why We Show Up for Pride
We're an LGBTQ-owned company. That shapes how we build the brand, who we partner with, and the kinds of spaces we want Suncliffe to exist in.
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Suncliffe started the way a lot of good ideas do: a group of friends, a little too much curiosity, and a shared love of martinis. Throw in a pandemic that paused everyone's plans and left plenty of room to daydream, and that's more or less the whole origin story. We weren't trying to build a spirits company. We were just trying to make something good to drink at home.
We picked juniper berries for the first time back in 2020, on a quiet street in Sedona called Suncliffe Drive, fascinated by their colour, with no idea what would lie ahead. What started as a hobby, making gin to drink with friends, slowly turned into something real. One batch led to another, friends started asking for bottles of their own, and somewhere along the way, a backyard experiment became a brand.
We're opening up this space so our customers can be part of that journey too, something warm, something inclusive, built alongside the people who drink it with us. The journey is just beginning.